The landscaping at your commercial property communicates so much about your business, like it or not. Ugly, poorly-maintained landscaping doesn’t tell a good story, while immaculate landscaping does the exact opposite.
Amazing landscaping can also boost employee morale. The investment will quickly pay off.
If you really want to stand out in a crowded marketplace, get creative with the landscaping. The plants arranged around the exterior of your business don’t have to be boring. In fact, a creative landscape can encourage people to see what you have inside.
Every great landscaping design starts with a theme. You need one before beginning, otherwise, the result will lose potency.
Some things to consider:
- How can landscaping accentuate the building’s architecture?
- What is the theme of your business? How does that translate to landscaping?
- What are competitors doing and what can you do differently or better?
Who doesn’t love a topiary? These perennial plants can be trimmed into quite a few shapes, creating just the right feel for the exterior of your property. Go with shapes that complement the architecture or add a little bit of visual interest if everything else is plain.
If it makes sense for your business, shape some topiaries to mimic what you do. For example, a toy store could have a topiary cut to look like a giant teddy bear or a toy soldier. It will make people stop and notice, then wonder what you have to offer.
Logo in Flowers
You need to promote your brand, and what better way to do that than with something everyone loves: flowers! If your property has a large flower bed in front, consider planting different colors of the same type of flowers in an arrangement that displays your logo. During the warmer times of the year, this is a much more interesting element than any traditional sign. As potential customers top to enjoy the flowers, they’ll be enticed to learn more about your business and what it does.
If you don’t have much room for plant life, that doesn’t mean you can’t incorporate any. Vertical gardens can be installed on a porch, balcony, exterior wall, patio, or even an interior wall that gets enough natural light.
Consider any of the following:
- Suspend pots with rope, even putting multiple pots on each length of rope.
- Use vertical garden containers and frame them with rugged wood on a wall.
- Add brackets to a wall, fence etc. that perfectly fit potted plants.
- Suspend potted plants from hooks in ceilings or several on a strong rod.
- Cut holes in planks to hold pots, then suspend multiple planks with rope.
There are many ways to create a vertical garden, so you just need to find the right one for your commercial space.
Safety and Ease of Access
No matter what landscaping ideas you decide to use, they overall must serve the ideals of safety and ease of access.
The last thing any business needs is someone being injured by landscaping that’s inherently dangerous. Yes, accidents happen, but your landscaping shouldn’t be the cause.
Landscaping shouldn’t make getting to the front door of a business difficult, even a little bit. You want a business to be friendly and welcoming to customers, not giving them an excuse to go elsewhere.
Contact PPM Tree Service & Arbor Care, LLC for help with all your landscaping needs.